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What’s hot? What’s not? Who cares? What matters to management teams running the various aspects of increasingly stretched and complex manufacturing companies today has nothing whatever to do with what analysts, journalists or anyone else see as ‘hot’, ‘in’ or ‘fashionable’. The primary concern is simply keeping the operation going, cutting costs and attempting to get production better and smarter – meaning faster, more efficient, more flexible and the rest of it. Brian Tinham talks to senior users in manufacturing for some serious clues
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