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European consumers’ love affair with their vehicles, which has seen cars become fashion items to be personalised to the nth degree, has resulted not only in an explosion of complexity in terms of potential configurations, but the problem of dealing with late changes. Improving technology and the desire to differentiate has encouraged dealers to accept late changes to orders, and with the OEMs’ ongoing drive to reduce the turnaround time from order to delivery, that puts ever more pressure on the supply chain
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