Man machine interfaces manufacturer Danielson Europe says that it has achieved transparent commercial processes across sites and functions, since going live with Maximizer CRM software late last year. The system, which was phased in following the merger of Danielson Netherlands, Danielson UK and De Naamplaat, is now boosting sales and customer service, according to Gildo Wanders, marketing and sales manager at Danielson Europe.
He says that by providing an intelligent, usable database containing all information, Maximizer CRM has allowed easy access for sales, marketing and customer service personnel.
"Our customer and prospect information was previously spread over numerous systems, so collaboration between the UK and Netherlands was dependent on phone calls and emails. With Maximizer CRM, all relevant personnel are able to access and update these details irrespective of location or department. This allows our staff to be more efficient and increases productivity," says Wanders.
"People are now able to track communications with customers, from initial call to regular customer interaction, including queries or contacts they have with Danielson Europe, through one central resource. This in turn leads to increased productivity as the time taken to gather information is greatly reduced," he adds.
Wanders says the company is now looking at MaxMobile for field personnel. He wants field service employees will to get the same instant mobile access to customers, leads, schedules, sales deals and forecasts etc as their office counterparts – directly on their smart phones.
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