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Digirad improves image with QAD customer relationship management
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16/10/2008
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US medical imaging products manufacturer Digirad has gone live with QAD customer relationship management (CRM) alongside its existing QAD Enterprise Applications.
Donna Vogt, director of customer service for Digirad explains that the company needed CRM to sustain its growth ambitions, and that it chose QAD and system integrator Strategic Information Group for their combination of functionality and service
“Strategic and QAD helped us identify CRM’s full potential and how we could apply it to our business needs. QAD CRM will help us communicate better internally and quickly address the needs of our customers,” she says.
“QAD CRM maximises communication between sales and customer service. Cross functionality has streamlined processes and helps us respond to customers faster. Now when a customer calls, we can quickly assess their equipment service history and respond to their immediate needs,” explains Vogt.
Her point: in competitive and volatile markets, maintaining strong customer relations is critical to success. CRM helps the sales force work smarter and create customer relationships that lead to increase sales, while marketing automation helps to build a pipeline by helping sales and marketing to target the right markets.
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Author
Brian Tinham
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