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Roland hits right notes with Microsoft CRM
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26/09/2008
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Electronic musical instruments manufacturer Roland says it selected Microsoft Dynamics CRM V4.0 customer relationship management software its scalability, ease of use and tight integration into the company’s existing Microsoft IT infrastructure.
Roland marketing manager Helen Whitten explains that the company has several databases and that the system will enable it to streamline hitherto disparate processes. It will also help the company to create a single view of all customers, to be used by almost all staff at its UK HQ.
“Employing CRM is not simply about a single piece of software,” she says. “It’s much more about changing the culture of the organisation to put the customer at the heart of everything we do. With the help of Aspective, we envisage that Microsoft Dynamics CRM will enable us to capitalise on additional sales through increased cross- and up-selling, while simultaneously improving our targeted marketing campaigns.”
Working with Aspective, she says Roland is retiring several of its legacy systems, moving over to a single point of information, which will, in turn, result in significant cost savings and improvements in efficiency across the business.
Roland is Aspective’s 100th Microsoft Dynamics CRM customer, and Dean Carroll, vice president of sales and marketing for the system integrator, says that, over the years, it has learned how to deliver the solution quickly and efficiently.
“Reaching this landmark has given Aspective a unique understanding of the Microsoft Dynamics CRM product and how it can be applied across different industries,” he says – asserting that the company is well placed to ensure that users’ investments in CRM are worthwhile.
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Author
Brian Tinham
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