Recruiters are not taking advantage of Web 2.0 technology, according to a report by Cranfield School of Management.
The report finds that, despite the hype around Web 2.0, only 10% of recruiters use social networking sites and only a small minority use blogs, videos or other web 2.0 technology for recruitment.
Dr Emma Parry, research fellow at Cranfield School of Management, says that Web 2.0 provides an opportunity for organisations to differentiate their recruitment sites from more traditional sites. She sites interactivity, allowing control and input from the candidate and providing information in a variety of formats, such as video, audio, graphics and text, as well as using social networking sites, such as Linked-In or Facebook to communicate with job seekers.
She also says that Web 2.0 offers recruiters the ability to engage with job seekers in a way that could prove invaluable in the current ‘war for talent’.
“One of the reasons why social networks have been slow to take off as a recruitment tool might be because recruiters do not consider them as a credible way to communicate, despite the fact that large numbers of their target labour market use them regularly,” says Parry.
“Organisations need to engage with job seekers in order to encourage them to apply for their jobs. Text-heavy recruitment pages with no interactivity will not win the hearts and minds of the Web 2.0 generation. Customising the recruitment process and using innovative channels to reach out to job seekers may be the way to find the talent that your organisation needs”.
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